Case Studies
Verified Outcomes for High-Trust Organizations
Ivybrook works with organizations where public accuracy is not optional. The following case studies represent real-world governance outcomes achieved through structured, compliant Google and Bing Business Profile management. These results were not driven by ads, SEO manipulation, or short-term tactics. They were achieved by stabilizing data, enforcing verification discipline, and maintaining continuous oversight.
Each example reflects a different operational reality, but all share the same principle: when local profiles are accurate, verifiable, and governed over time, visibility and trust follow naturally.
Organization Type
Multi-specialty medical group operating across multiple states with centralized administration and distributed clinical teams.
Challenge
The organization experienced fragmented visibility due to inconsistent Google Business Profiles across locations. Several clinics shared similar names, provider listings were duplicated, and unauthorized edits periodically changed hours and categories. This created confusion for patients and increased internal administrative burden during audits and expansions.
Governance Solution
Ivybrook implemented a centralized governance framework covering all locations. Ownership and manager access were verified and standardized. Provider-related fields were corrected to avoid duplication. Categories and services were aligned with clinical scope rather than marketing language. Monitoring was activated to intercept unauthorized edits before publication.
Outcome
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Local visibility signals increased approximately 7x within 90 days of stabilization
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Inbound call volume increased by 42% without paid advertising
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Duplicate and conflicting listings were eliminated
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Administrative teams gained monthly documentation supporting compliance and audit readiness
Why It Worked
The organization did not need more “optimization.” It needed structural accuracy and control. Once listings were correct, verified, and protected, search platforms and users responded with increased trust and engagement.
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Organization Type
Dental practice group operating multiple clinics in a competitive metropolitan area.
Challenge
The group faced aggressive local competition, frequent category changes triggered by third parties, and review volatility caused by inconsistent response practices. Visibility fluctuated, and staff spent time reacting to changes without a clear system.
Governance Solution
Ivybrook standardized all profiles under a unified governance model. Categories were corrected to reflect services accurately. Review response guidelines were implemented to ensure professionalism and compliance. Monitoring intercepted unauthorized changes, and structured updates maintained freshness without manipulation.
Outcome
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Review volume increased by 66% over 12 months
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Engagement metrics improved by 29%
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Visibility stabilized across all locations despite competitive pressure
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Internal staff time spent on profile issues dropped significantly
Why It Worked
Stability outperformed tactics. By maintaining accurate, consistent profiles and review governance, the group became more trustworthy to both users and platforms.
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Organization Type
Mid-size law firm with offices in multiple cities.
Challenge
Unauthorized address edits and category inconsistencies periodically disrupted discoverability and client confidence. The firm required precise public information and documentation suitable for professional oversight.
Governance Solution
Ivybrook verified ownership and locked down access controls. Address data was aligned with official records. Categories and services were standardized across locations. Monthly reporting documented all changes and monitoring activity.
Outcome
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Verified visibility improvement of approximately 6.8x
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Positive review engagement increased by roughly 70%
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Client inquiries became more consistent across locations
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Leadership gained documented proof of proper digital stewardship
Why It Worked
Accuracy reinforced authority. Clients searching for legal services responded positively to consistent, professional profiles that reflected the firm’s real structure and credibility.
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Organization Type
Higher-education institution managing multiple departments and facilities.
Challenge
Departmental listings were inconsistent, duplicated, or incorrectly categorized. Changes were difficult to track, and staff lacked visibility into what had been altered and why.
Governance Solution
Ivybrook implemented a departmental governance structure. Listings were verified, aligned hierarchically, and monitored continuously. Changes were logged and reported monthly for internal review.
Outcome
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100% listing accuracy across all managed departments
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Search consistency increased by 38%
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Internal teams gained audit-ready documentation
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Reduced confusion for students, parents, and visitors
Why It Worked
Governance replaced guesswork. Clear structure and documentation restored confidence internally and externally.
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Compliance & Data Governance
All outcomes were achieved using processes aligned with HIPAA, FINRA, and FERPA principles for accuracy, data handling, and confidentiality.